Quick How to Get Freelance Guide and a WIP/

A lot of people have been asking me lately - Leisha, you charismatic Goddess, how do you get so much darn freelance?!

I reply simply, Darling Peer of mine, you must carry yourself with the same dramatic presence as I do, and it will fall at your feet like chocolate rain.

Basically what I meant, and I promise this won't be a tl;dr article, is that you have to maintain online presence, and here's some quick tips how:

1) Get on as many online "gallery" sites as possible; by this I mean, have a blogspot, a tumblr, a deviantart, as well as signing up for portfolio sites like Behance and Wooshii. The more people that know your name the better. Maintain at least one of these religiously.

Quick tip, don't change your name across these sites, have your user name be your real name - and use it universally. People googling you will have a much easier time. 

2) Be cordial, but casual in your outgoing letters to possible clients. Too many times do I see people writing e-mails that are far too casual, or far too formal. Maintain a conversational presence as you would in a face to face interview, this way you don't come off as too intimidating or too unprofessional. But you have to gauge who you're speaking to as well, speaking to a large company versus a single client can vary the level of casual you can get away with.

Here is an example of something conversationally cordial, for a small-time client. I have blotted out names for obvious reasons.

Right. So. I realized that was probably the most shit  not the best  example I could have used. Here is a much better one, without name dropping, and I Don't have to bleep everything out either. As you'll note in the comment sections, a good friend of mine pointed out that I go nutters with exclamation points. That's a good thing to avoid.

Hello ████, 

I recently received an e-mail from ████████ concerning ████'s upcoming series, and their need for story artists and Flash Animators. I am a graduate of Sheridan College from 2010, and I am interested in applying for the position of Story Artist. 

As you will see in my resume, I have experience working on as a Flash Animator for television, so I have a very good idea of the television pipeline. As well, I have Feature Film experience - where I prepared concept art, and storyboards for the Director and Director of Photography.

My story portfolio is online at ████████████, and I have attached my resume. My phone number is ████████, and I hope to hear back from you.

Thank you for your time!

Regards,

Leisha-Marie Riddel

████@████████

██-███-████

And here's a response letter that worked quite well for me.

Hello ████,

It would be my pleasure. I am available currently - and I can work full time (So up to and around 40 hours weekly). The only time I would be less available would be the week of Christmas, where it would only be 20 hours. 

I understand, I know words mean very little but I work very fast. I would say my hourly rate would be around 25/hour, but I'm willing to negotiate. I'll attach my resume for you to take a look if you would like to. 

Thank you for your time.

Regards

Leisha-Marie Riddel

3) Be careful in how to ask for money. Money is a large issue in freelance, and I see too many people lose opportunities by demanding too much.

Quick tips: When asked what your hourly wage is, instead of saying, I expect to be paid 25/hour and no less than that! I might say: I usually charge around 25/hour, but depending on your budget I am willing to negotiate.

If they are paying you in the "deposit, and final payment" method, clarify what your budget is, and how much you are getting in a deposit. 

4) Contracts, in the end, mean very little. You must demand one to show you're serious, but try and uphold one in court and let me know how much it costs, so you have to be very sure that this person is legitimate.

5) Own a smartphone. I'm so serious. If you don't right now, you should. If you can't check your emails all the time, you're at a disadvantage. I get freelance because I pounce on it.

6) Speak to your old professors, they'll often have jobs for you that they themselves don't want or can't take.

7) Don't forget your peers. You might think this sounds crazy, but if you don't talk to your peers, they won't give you jobs they can't take. There are a few people who've cut contact with me, who could have easily taken jobs that I rejected, but I gave them to more, well-deserving friends of mine. <3

8) Craigslist, and Kijiji. There are a lot of postings there, that are totally illegitimate. But there's a few diamonds in the rough.

Your best bets are old peers, or professors, as they'll find someone legitimate and filter out the illegitimate clients.

Good luck!

Here is a WIP I was working on, then stopped because I have to pack for Montreal.

A long-winded Guide to Freelance

A disclaimer: I don't own any of the images, and the following is intended to be a guide, not the ten commandments to Freelance. Everyone's experiences are different. Also it took way too long for me to write this.


So it's approaching the six month mark out of the 2011 graduating year, and I think it's time to talk about freelance.

Hell it's approaching the one and a half year mark for the 2010, and I know most people are still struggling with the one concept (granted, not their fault):

HOW NOT TO GET FUCKED

A nice strong rip off is inevitable in freelance, but it shouldn't last long, either you recognize that your value is a lot more diminished than you originally intended it be, or you grow a second head - in the form of a  business man, who tells you what to do and says "HEY YOU, you're worth more than that!! Just charge! Just charge more!"

So let's back track to before you had the business tumour grow


You're on the conveyer belt of life, and you're like - hey fantastic, time to go through my film (hell), my industry day (can be hell), and I'll end up on the otherside with a studio job.

And while that dream came true for about 30 of you, thats a mild exaggeration, probably about 10, most of you came out the other end to meet a blindingly bottomless pit, not unlike Portal 2, - of sadness. And poverty. And OSAP. So more poverty.

But fret not, the bottomless pit had a bottom, and a good 60% of you climbed out to find a job - a job that wasn't your favourite, or a job that may end up jading you, but a job! Experience, love, studio environment, money, osap payments, you know the whole bit.

Unfortunately, for the rest of you, the studio job market only has so big a house and to invite any more people in would be a fire hazard, and then the police would be called for you partying too loudly.

So you have to learn the big wide scary world of freelance - and granted, while most of you accept this less than ideal ending to your college life, most of you wonder, why do I constantly feel like I'm being ripped off? Am I worth so  little? What did I spend my four or five or six years of SHerida--

STOP THAT. STOP THAT RIGHT NOW.

Lest we forget that we all went into this business because we have good taste - Ira Glass - and maybe the work we're generating right out of school is not that good - Ira Glass. 

(Source: http://vimeo.com/24715531)

In fact, most of you probably recognize, that your work is probably shit (No offense, mine was too). But you don't know what parts of the shit to de-shit in order to get a job, or a more consistent money flow instead of one that parallells with a hooker in the middle of the Ocean whose only income is the Somali Pirates that occassionally drift on by.

But unfortunately, until you really start learning what you need to do to get to the level you want to be at (and remember that it takes up to 12 years to really make it ANNYYWHERRE in the industry) and learning to either a) make your art more exciting or b) finish the thing so it doesn't look like you spent 10 minutes on it.

I am guilty of the second point.

Unfortunately we're guided into a deep, corner of our way of thinking that good = fast. However, for the most part, you can't quickly generate art that looks like you spent several days on it; and unfortunately, most studios like the art that took several days.

But if you are the kind of person that loves to spend several days on their art, and is really enthusiastic about doing the right techniques and making it just right - you're at the risk of generating something less exciting. And that's just that, I mean, we're students, or we were, and we're still figuring out balance.

Balancing the quick and the good, and the shit and not shit. That said, if you are forced into freelance, you'll notice something very quickly - that you will be working for people who are not artists, 90% of the time.

With that in mind, you'll be faced with two scenarios:

A) The Client has no idea what goes into art, and wants you to generate something completely beyond the timeframe and your current skill level, and is threatening to pay you absolute pennies.

B) The Client has no idea what goes into art, and wants you to do something reasonably well, and they'll pay you for your work reasonably well, because they know that it's hard work.

Can you guess which one works better for you? Hint, it's the one where you don't end up hanging yourself from the rafters, right after you riddle your client with bullets.
But not actually, because it's probably money. Probably.

Unfortunately, for the first year, you can expect a few As, you know, the bad As. A few moments where you become all introspective and weird, and wonder how much more of this you have to take.

So let's get down to Business. About Business. Business Business

ANYWAY

So you're new to the Freelance world, and you're sitting there thinking, Jesus Christ Leisha it took you long enough to get to this point.

What do you do, and how do you avoid as much as possible to get ripped off? I tell you what, you need to get ripped off a few times, because contacts are good. If you can take the work, do it.

Let's talk about some scenarios, let's be clear that the following isn't blasting any clients, or anyone in particular, it's the notes on combined experiences from people I know as well as myself:

So a Client contacts you.

"Hello [Subject's Name Here], I recently found your work on [Subject's Blog Here], and I am very interested in having you ---

Scenario #1:

"I am very interested in having you do some work for this project. If you can send me your resume, and maybe we can discuss some details over Skype."

This is a pretty good start. So send them your resume, and make sure you discuss contracts - which I'll talk about later.

Scenario #2: 

"I am very interested in having you do some work. I'm working on this Project, that's about 60 seconds of animation, but we don't quite have a big budget. We can only pay about 1200$ for this."

This is less than ideal, but if you have the time and you're willing to do it - it could be successful. And you could make a name for yourself. In this scenario you can also discuss licensing, and maybe if you have to design the characters to, you retain the rights to the designs and if they require use of them again, you make money off of it. Creator-Owned Work is one of the best ways to make money, and keep making money in this industry, so try to generate as much as possible. Work-For-Hire should be your least favourite words, but to be honest, it's still work and if they pay you reasonably well (as you may expect in Scenario #1) Work For Hire isn't so bad, just try to ignore how wildly successful it becomes if it does.

Scenario #2 can also become Scenario #3:

"I am very interested in having you do some work. I have this great idea, and I was wondering if you could do the art for it, but I can't pay you."

I would not do these, unless you are truly bored and really need some deadlines. But even then, you're at risk of not having deadlines anyway because generally speaking these clients can be unstructured. You can expect to run into them not really knowing how much work goes into things or how much time you'll need, or just drop off the grid all together.


ONE BIG TIP: (that's what she said, hehehehe)

One thing I have learned in my experience as a freelancer, if you have the option to choose your price (which is ideal), charge way too high. Always charge more than you think you should be paid, and work down. Often times, you'll discover that the client goes for the "Way too high", which is always pleasant. Remember, never undermine your value, and to a lot of these clients, you are diamond.


ANOTHER BIG TIP: 

Remember, just because you're not necessarily face to face with these clients - be professional. A lot of people don't need reminding, but some do. If you do some face to face with some of them, dress well, show them that you're serious about this.

If you are sitting down to talk to them, have your macbook turned on already, open to billable.me, with the invoice of what you expect to be paid open.

But be prepared, your clients may not be well dressed, but don't underestimate them. A lot of them have serious buying power, so don't expect them to be pushovers, or not know what they're doing.

ONE LAST BIG TIP:

The biggest thing I know a lot of people struggle with, when faced with this big ugly world is contracts. The word is absolutely dreadful. However here's a few tips you can use to avoid trouble, or see trouble, and face it head on.

1. Ask if they can have their lawyer draw one up, don't be scared. If they want quality work, they'll do this.
2. Work-For-Hire: Eugh. I know. But you have to do it sometimes, and granted, if they're willing to pay you well it shouldn't be too bad. Just remember what this means. After you do this, you don't own any of it. You're selling it to them, never to be seen or used by you again. 
3. Just because you're freelancing, don't be ashamed of demanding overtime - if you are working 14 hour days, you should not be getting paid the same rate you would be if you were working 8 hour days. Make sure this is in your contract. 
4. Licensing: if your Client cannot afford to pay you the big bucks that most freelance deserves, you should ask about licensing. Most of the time, this won't fly. However, if you're designing characters and they can't pay you the money you rightfully deserve, you should ask to retain the rights to the characters so that whenever they use them, you make money off of it. 
5. Revenue/Cut of Profit: Sometimes clients will offer you this, and while it sounds like a great idea, sometimes it's not. But if they offer, take it! It's pretty self-explanatory, if you agree to this, you do the work for less money, in hopes you will receive 10% or whatever % They agree on. Sometimes it'll be less than 10, and sometimes it'll be more. You'll often run into this if you do work for a friend, where they won't pay you, but if it succeeds, you'll get money out of it too. It's not a bad deal, it's just speculative.
6. Spec work: Ah yes. The work that ties in with the previous point. This is work that you'll do, often times for free (or very little money) in hopes that it'll succeed. You should avoid this, but do it if you really want to. Sometimes it'll work out. 

Let me talk about something else that I know is a big thing for a lot of freelance artists. Someone posted this on facebook today, and I've seen  it before - and I'll post it here.

Freelance does not make a whole lot of money, in fact, a lot of the time, it  makes no money - Not enough money to survive off of. And if you're living away from home, you may start seriously considering working at a Tim Horton's. If you are living in Toronto, I would at least try to get a job in a place related to your field, for instance, the TIFF Lightbox Library or an art store or something else remotely similar. Instead of a Tim Horton's, you'll actually hang yourself from the rafters then.

But you really can't make your decisions, as to what job you should take, or what job you should apply for, based on money. Money decisions, in this industry, are always a bad idea. Speaking from personal experience, I applied to a studio and my only reasoning to do so was to move out. I put all my heart and soul into it, and dreamt of the life beyond my houses' confines - and I didn't get it.

Money intensifies reactions, and when they're bad, they make you miserable. So just don't. Find a job that you really want for the sake of doing what you love, and just go for it.

If you happen to be offered other jobs, doing other things other than what you love, do them anyway - especially in the first year or so. I've animated several times since grad, but I have very little intention of animating forever. I enjoy animation, and quite frankly, I'm not bad at it, but it's not what I want, and you can tell.


The biggest thing that people have to realize is as a freelancer, you are not any less than those who have studio jobs. You will be making less money, for the most part, and your work schedule is probably going to be crazy ie.

Nothing for about 2 months, then about a month and a half of solid work, non-stop, 14 hour days. Proper example:

I was kind of sitting around, applying to jobs, but really nothing was coming up. I started work on my graphic novel, but even then, not that seriously.

Suddenly, I was contacted by Titmouse Inc. to help catch up on scenes - so I did that for about a month, and after that, I settled down again. I heard from Director Luke Tedaldi about doing a music video, but hadn't heard from since. It took two weeks before it started up - then it was 3 weeks of 14 hour days.

Since, it's been 2 weeks of not a whole lot. I've been pursuing personal projects while I apply for new jobs.

That's something else -

If you are freelancing, or even if you're in a studio environment and you have some spare time, and you consider yourself an "artist" - instead of just an animator, or a designer, etc etc. You should start a personal project that fulfill that creative desire that otherwise will not be fulfilled. But don't mak the personal project your numero uno, to the  point of it interrupting your work. (This goes without saying, but I thought I should clarify anyway) Unfortunately, a lot of people have experienced that the work you do right now, is not the most brain-massagingly-stimulating, heart-beatingly-emotionally-fulfilling work. It can be, but it also most definitely can not.

Some people cope with this better than others, and I usually find its the grads who also consider themselves to be artists to some degree, and need that creative outlet that they're not getting. Generally the advice is to "Suck it up, and just do your work"  -which you should, but you should have something on the side you can turn to.

Do you people have hobbies? If you don't have time to make a novel, or even work on your portfolio, you should at least take the time to do something mundane in your spare time that has nothing to do with your work, and is fulfilling.

I find people who knit, or bake cookies when they're not working, tend to be a lot happier at work. I cook when I'm stressed out, and by cook I mean, I cook fancy shit. Like Black pepper crusted steaks with garlic mashed potatoes and grilled asparagus, sort of fancy. (Then I don't eat it, and pawn it off to someone else. IT's actually just the act of doing something that's not work)

Backtracking a couple of steps, that's something else that you should constantly be pursuing to improve - no matter what you're doing. No I know you have a part time job. No I know you have a studio job, and you come home and you're super tired because you have to eat and go back to work the next day. Something I should mention is that, your hobby really shouldn't be gaming. I'm sorry, if you can control yourself and play a game for a couple of hours and come back - then maybe. But a lot of you are going into gaming anyway, so your brain won't shut off, and you'll continue thinking about your work, and it won't ease you at all.

Especially those in a designing/art stream, you should draw every day. No, stop complaining, just draw every day. Sketchbook too big? Buy a little one. I have a moleskine (which is too expensive granted, so buy a knockoff) and just whip it out wherever you are, and doodle. Better yet, draw stuff you don't normally draw. Did you know it takes 10,000 hours of hard work to become a master at something?

Something else, actually. If you are subject to freelancing, you should always try to remain on top of every software. Unfortunately, the best freelance set up would be to have a top of the line computer, with a cintiq strapped on. I know a lot of people can't afford that, but you can consider going into debt for at least the cintiq.

I have a cintiq 21UX, and it's seriously the best thing ever. The amount of freelance I Was able to do because of it, and being able to crank out work quicker, especially for the crunch times - it was extremely useful.

Also, you really want a reliable computer in your arsenal. Not necessarily Optimus Prime, but you don't want it frying on you in the middle of a job. I actually lent out my macbook pro just for this reason. Some food for thought.


So in conclusion, let's wrap it up for people who didn't feel like reading the WHOLE thing:

1. If faced with freelance, ensure that you're at least getting paid well, and if not well, you can discuss licensing. If you're being asked to put the free, in freelance, don't do it.

2. Business tip! Charge more! That way if they accept it, no loss, if they don't, you can work it down to the reasonable price you originally had in your head. This way the price of freelance doesn't dip, and they don't go from someone else because "They're doing it cheaper" if we all do it, then it won't go  down.

3. As a freelancer, you are not less than a peer with a studio job.

4. As an artist, you have to be fulfilled. Start a personal project if you have the time, and if you don't, take up a hobby that's not your work - and preferably not gaming! Try baking, cooking, or knitting little boots for your pets.

5. Draw every day.

6.

7. If you don't have a good computer, and a cintiq, and you really don't want to go into more debt, you may have to joe job it until you can afford one. Unfortunately, most jobs require some sort of swiftness to finish, and trust me, cintiqs make a difference. Tablet is still okay, if you can rock the tablet/scanner set up, do it. If you want some suggestions, build a mid-tier computer tower for 600$.

8. Remember to be professional.

Freelance isn't bad guys, it's just scary. You have to be your own business man/business woman, and you don't need the power blazer.

Featured on Guys With Pencils!

 

So recently I was featured on an episode of Guys With Pencils with Andrew Murray and Adam Hines, two talented fellows themselves who decided to start up a podcast that talks about animators, or to animators in the Toronto Area - about their careers, how they got there and things that motivate or inspire them, while being really funny about it.

I went on to Guys with Pencils to talk about how this blog, youtube and the internet in general has landed me every job I've gotten so far. It was a great interview, with a lot of laughs, and a lot of stumbling over last names. If you click the above image, you'll get the blog, but if you click here you'll get the podcast (not on itunes).

Sorry this took so long to post guys, I was at the cottage until a couple of days ago.


EDIT:

Also, my Yuliya and I made a film for the 24 hour film marathon Manimate run by Ashlyn Anstee - and we snagged BEST FILM - GROUP. We almost thought it was unfair because we were the only group, but there in fact, was a second group. Here's the film:



And the rest of the films are available here!

Something for everyone

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

Back to work

Technically, I was back to work yesterday, but found the time to do this today because I woke up early.

Stumpy Pencil Brush

seriously, click on it and view it full size. the texture is baller.

ANIMATORS. Have you heard of it? It's the stumpy pencil brush for photoshop - it's also the most baller creation since a bread slicing machine, or cured meat, or the Green Latern movie (sorry I like cheesy superhero movies, a lot). Granted the lines are a little small but it's still textured.

Ch-ch-check it out here.

I seriously want to draw all of Solace with this brush, but I might disown myself if I do that- since it's supposed to be painted and I'd lose all the awesome line quality this brush gives.

There's also other brushes on there, that I haven't  used yet, but just as enjoyable I'm sure.

For those who don't know anything about me, I'm currently a freelance animator for Titmouse Inc. I know I list myself as a visual developer and an illustrator, and I've done quite a bit of illustrating since May 2010, but I gotta put my dues in somewhere, right? It's my first "studio" gig since graduating, and it's definitely one of the better experiences (although brief so far) I've experienced. For all those still looking, and hoping, it'll come.

New blog header and more thoughts

It's always such a production on this blog. But if you were wondering what Solace was going to look like, look up.

Originally, I was going to post just a plain link - but I decided to blow your mind with two of the same image. I'm probably going to post more today anyway (I say that now.)

In other news, I am actually employed. You can argue the technicalities of that all you want - as I've had quite a bit of freelance and good freelance at that, and one can say that this is still freelance because I am still working from home, but it's a biweekly paying job (as opposed to a deposit and final check) and that's an improvement in my books.

So to all those grads waiting for that "real job" to happen, I had very little hope for a while especially with some leg pulling that I was experiencing.

More on this, since I'm feeling verbose:

I've often considered "REVOLT" to be more of a failure than a success, however its unfinished look has actually drawn more good attention that I thought it would (especially on Industry Day). So far I've gotten four or five good freelance jobs just because REVOLT was left uncoloured in some (read: most) areas, and not cleaned up.

Now I'm really not saying don't finish your film, Sheridan kids, that was a fluke.

To Grads, here's a checklist for your life right now: I'm saying take your time, and look at your work as it is right now. Where do you stand and what does your work do for you? Can you properly present yourself to a studio right now?
Do you have a portfolio that doesn't have that ridiculous Sheridan portfolio URL (No offense to Sheridan, but that URL is impossible to remember)?
Do you make sure you don't post stuff you're not legally allowed to yet (due to the project its related to being yet unreleased)? If you do, be sure to talk to your mom and dad about getting you a lawyer if the company gets ripped off because of you.
Are you professional in your cover letter writing? Not formal, not casual, just somewhere in the middle. You're not writing to the Queen, but you're also not writing to your mom.
Have you gotten off your computer, to buy a GO ticket, or some other transportation ticket and gone down to Toronto? Have you gone down to L.A. (for those California-inclined)?
Are you still playing video games?

You should always aim to be productive. But that goes without saying.

There's also that awful flipside to being complacent, I think, where I hear stories of peers who've become too pushy and too desperate. Frankly, I think this is worse. I admit I've gotten really close to being too pushy, but I think this actually repulses employers...a lot.

Let's be clear here, I Think being pushy with crappy freelancers is a good idea. Studios, not so much. A reputable studio is not going to rip you off, let's face it, they have a Human Resources department, and a few others to make sure they don't.

Freelancers, generally speaking, don't really know who you are, and just want the work done. They're usually alone, and you need to know what you're doing so you don't get ripped off. Want to make sure? Talk to one of the Illustration grads, and ask them how to not get ripped, how to write your own contract, and how you can not screw them up. There are more and more animation grads doing illustration, and I know that a lot of animators settle on a price where as illustrators will try and get a reasonable deal in freelance.

I'm also beginning to realize that one of the most prominent issues with unemployed Animation Grads is that they're so used to the school computers and being able to just come and use them - that they themselves don't own one. Oops. No big deal.

Unfortunately you may have to joe-job it for a bit, but then you can get a solid computer. You can make a nice thick computer tower for 600$. (then there's assembly, and recycling fees, and taxes above that, making it about 750-800). Still that's about a month and a half at part time, at minimum wage. Easily done.

Current Sheridan Students:

Don't be turned off by the stories of unemployment, please view this video: http://blip.tv/will-draw-for-food/will-draw-for-food-compare-your-life-to-pixar-3086885

That's all for now.

Good Freelance.

Good Freelance will see you paid for your work, and the amount of time you put into it. Just be honest though, don't push your luck.

If it's taking longer than you expected, mention it.